SVP, Commercial Operations

Tracy Jarvis Smith

Tracy Smith is the Executive Director of Customer Success at Botanical Sciences. With an extensive background in building client partnerships Tracy is particularly qualified to ensure customer loyalty and building long term relationships.

Most recently, Tracy Smith was the founder and CEO of Crush Event Design. After 11 years of growing the business Eventworks acquired CRUSH where Tracy became Vice President. Tracy has made an indelible mark on the industry. With a passion for creativity, she transformed events into extraordinary experiences, earning a reputation as an innovative force. Under her leadership, Crush Event Design became synonymous with sophistication and originality, blending elegance with innovation.

Beyond her professional pursuits,Tracy enjoys giving back to her community. Currently, Tracy serves as a board member for a foundation focused on the empowerment of under served youth through mentoring and financial support. Tracy values her time with her family and has a passion for golf, pickle ball and maintaining an active lifestyle.